Digital Marketing: Fundamentals for the Aruban Market

March 15, 2016

The University of Aruba (UA) & ARC Digital invites you to take part in the course Digital Marketing: Fundamentals for the Aruban market.

Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them, with the internet and mobile as the core promotional media.”

Course Description

The course “Digital Marketing: Fundamentals for the Aruban market” explores various aspects of Digital Marketing, specifically tailored for the Aruban market. Digital Marketing has become the fastest growing area in marketing for all the possibilities it offers and has become the most cost effective solution. You will learn about the different tools at your disposal and whenever possible, solutions that are free will be given as examples.

Course facilitator

The course will be given by Ramsis Arends of ARC Digital. While you may not have heard of ARC Digital, that is by design. ARC Digital has worked behind the scenes with other agencies in order to come up with and implement strategic Digital Marketing Campaigns for the largest companies in Aruba. Projects include both local and international clients. With more than 6 years of experience in the Digital Marketing field, Ramsis is the perfect person to provide insightful strategies and tactics specific to the Aruban market.

Learn objectives

Planning Your company and goals Succesful execution
You will be able to create a complete Campaign Strategy using the models and free tools given during the course. Understand the differnt digital marketing tactics and strategies to us for your organization’s services, products and brands and reach your ultimate goal. Easily communicate your desires to an external marketing agency and be able to include a strategic approach to Digital Marketing in your Marketingplan.

 

Date: April 5th, 12th & 19th, 2016
Time: 5:30 – 7 p.m.
Place: University of Aruba, J.E. Irausquinplein 4
Language: Papiamento
Entrance: Awg. 250
Registration: cll@ua.aw

 


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